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once to every group. There are thousands. Now picture in your
mind the prospective customer. She starts her day, perhaps, reading a
group about her hobby. And right there is your ad! The title is
curious so she reads it. Your name is now inserted into her mind --
you've got mindshare. It's true your product didn't have anything to
do with her hobby, but the net is there to find customers for you, not
for people to share their thoughts.
Then she goes to her next group, perhaps about her brand of computer.
There's your ad again! You've sneaked into the great demographics of
the high-tech world. As she goes on, she sees your ad again and
again. Imagine her joy as she sees your now familiar headline
everywhere she goes. "Wow, they must be really big and important,"
she'll think. "They're as famous as IBM." Soon that joy will be so
much that she'll be ready to buy, buy, buy.
Now comes the bad news. Usenet is unreliable, and postings don't
always work. So, for unknown reasons, a few hours after you make your
postings they will all have disappeared. Normally you would just post
them again, but by this time your internet mail access will have been
deleted, as I said above, so you'll have to just sit back and bask in
the adulation and orders. There is a theory that some people, who
don
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