rec.sport.rodeo: Rethink the Cool + the Shoe
phil knight had a dream. he'd sell shoes. he'd sell dreams.
he'd get rich. he'd use sweatshops if he had to.
then along came a new shoe. plain. simple. cheap. fair.
designed for only one thing: kicking phil's ass.
the unswoosher
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For years, Nike was the undisputed champion of logo culture,
its swoosh an instant symbol of global cool.
Today, Phil Knight's Nike is a fading empire, badly hurt by
years of "brand damage" as activists and culture jammers
fought back against mindfuck marketing and dirty sweatshop labor.
Now a final challenge. We take on Phil at his own game - and win.
We turn the shoes we wear into a counterbranding game. The swoosh
versus the anti-swoosh. Which side are you on?
Adbusters has been doing R&D for more than a year, and guess what?
Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
blackSpot sneaker, the world's first grassroots anti-brand.
You can help launch the blackSpot revolution.
THE BIG QUESTION:
Is it possible to take Phil Knight's billion-dollar
marketing momentum and, in a quick judo-like move, slap
him onto the mat with the power of his own PR thrust?
OUR KICK-ASS MARKETING STRATEGY >> http://blackspotsneaker.org/02/
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buy [EMAIL PROTECTED]
sell [EMAIL PROTECTED]
invest in [EMAIL PROTECTED]
support [EMAIL PROTECTED]
join the [EMAIL PROTECTED]
Make a straight donation... it's a worthy cause
with the potential to set an historic precedent
that could be repeated in other industries and
usher in more grass roots version of capitalism
in which megacorps do not control every area of
our children's lives.
https://www.groundspring.org/donate/index.cfm?ID=2217-0%7C742-0
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Imran Zahir
Tomorrow Ghassan will kill the sauce, and if Otto hourly shouts it too, the powder will change against the dirty mirror.
have portrayed me as a terrorist, rapist, killer, thief
and everything else I couldn?t imagine, welcome to real world where
people just do these strange, inhuman things it is just part of there
life, but since I am alive today, no one is willing to come forward and
question what happened, these Jews who wanted me dead and had created
false stories about me, never came back, they till today do not confront
me and rapist and terrorists like Mahmud Kurchu and Amir butler are free
to kill a few more.
Conspiracy theory?s real script: Punctured heart
All along I was thinking that this is a dream, as I though "I am too
good for this". The third day cop woke me up in rude way, he said you
have killed now "three" Australians (I wonder if he ever stopped to
think I was a human child who had feeling who was raped his whole life
by jews and I was telling the truth), anyway he told me the blood
pressure in left side of my body keeps dropping. They did all the checks
they found out my digestion system, some important body parts were
injured. But decline in blood pressure was not from there, they did the
heart scan, the lower part of my heart was punctured. He woke me up
again (in