[PRESS RELEASE] 11.17.03 World Wrestling Entertainment Launches New Ad Campaign for WWE SmackDown!; $2 Million Multimedia 'Smack Your TV' Initiative over Next 4 Months Designed to Attract New Viewers

World Wrestling Entertainment Launches New Ad Campaign for WWE
SmackDown!; $2 Million Multimedia 'Smack Your TV' Initiative over Next
4 Months Designed to Attract New Viewers

STAMFORD, Conn., Nov 17, 2003 (BUSINESS WIRE) --  With its eye on the
prize of greater television ratings and record-setting pay-per-view
buys for its WrestleMania XX, WWE has developed a new "Smack Your TV"
ad campaign to support its flagship program on network television, WWE
SmackDown! (9 p.m. ET/PT on Thursdays on UPN).

"SmackDown! is the perfect antidote to the Thursday night primetime
line-up of blah, blah," said Kurt Schneider, WWE Executive Vice
President, Marketing. "We want to encourage current and potential
viewers to 'Smack Your TV' and tune-in to SmackDown!."

Beyond having a major impact on the show itself as a tagline and in
on-air promos, the multimedia campaign will run in Entertainment
Weekly, Sports Illustrated and on AOL's online service until
WrestleMania XX on March 14, 2003. Commercials will be seen on Cartoon
Network's late night "Adult Swim" programming and in other programs on
TNT and TBS. The "Smack Your TV" concept will also be included in all
future SmackDown! radio spots.

The campaign was developed in-house; the tagline, "Smack Your TV", was
created by the Wong Doody ad agency in Seattle. The total media
support for the campaign over the next five months is valued at more
than $2 million.

A separate campaign is in development and will be instituted for WWE
Monday Night RAW on Spike TV (9 p.m. ET/PT, Mondays).

Both RAW and SmackDown! have seen a ratings resurgence of late among
male viewers, and have recently delivered their highest ratings in
nearly a year for male teens and other key young male demographics.
RAW has consistently been the top-rated regularly schedule program on
basic cable for several years. SmackDown! has also been a solid
ratings performer for UPN, and this season ranks in the top 10
regularly scheduled broadcast primetime programs among Male Teens and
Males 12-24.

WWE continues to see strong advertising demand, with more than 125
companies that advertise in our programming on cable, syndicated, and
network TV. Sell-out rates are well over 90%.