[PRESS RELEASE] 10.5.03 Bell Mobility customers go "Inside the Ring(TM)" with World Wrestling Entertainment

Bell Mobility customers go "Inside the Ring(TM)" with World Wrestling
Entertainment(TM) (WWE(TM))

Photo Desk - A photo from the event will be available on the newswire
later today. Assignment Editors - B-Roll from the event will be
available on CNW via-satellite between 2:00 and 2:30 pm today.

TORONTO, Nov 05, 2003 (Canada NewsWire via COMTEX) --  Bell Mobility
and World Wrestling Entertainment (WWE) today announced that it will
bring wrestling fans an exclusive package including Superstar
ringtones, screensavers and the downloadable WWE Mobile Madness(TM)
Hardcore game, all on the new "Inside the Ring" Audiovox CDM 8455
mobile phone.

"The WWE is a leading sports and entertainment brand, and this
exclusive partnership gives Canadians wireless access to services and
information that no other wireless carrier can offer," says Michael A.
Neuman, President, Bell Mobility. "Our customers want to do more with
their wireless device - they want to communicate, get information and
be entertained. The "In the Ring" phone and services will provide WWE
fans with a true no-holds-barred communications experience."

"We are thrilled to lead this initiative with Bell Mobility using WWE
content to drive phone acquisitions, and to provide our fans with
another way to access WWE content. This deal represents a truly
integrated marketing relationship, and has WWE's full support. This
initiative will be supported through advertising on WWE programming,
WWE live event sponsorship, promotional and licensing components which
are all aimed at supporting the launch of the first WWE branded cell
phone in Canada," said Carl DeMarco, President, World Wrestling
Entertainment Canada, Inc. "This agreement will also provide our fans
with unparalleled WWE content, including WWE Superstar ring tones, WWE
images, and updates on WWE live events and pay-per-views."

In Canada, 54 per cent of youth under the age of 24 currently use a
mobile phone, and 15 per cent plan to purchase a mobile phone in the
next six months(x). According to WWE, 33 per cent of Canadian males
18-34 consider themselves to be WWE fans. This phone offers these fans
the "Inside the Ring" Mobile Browser wireless Internet features, which
includes WWE RAW(TM) or WWE SMACKDOWN!(TM) news headlines every day of
the week, as well as seven days of WWE news archives, a WWE trivia
game, a rotating featured superstar of the month with bios and stats,
one free ring tone and screen saver download per month and front of
the line ticket access for WWE events.

Marketed under Bell Canada's "Solo" Youth brand, the 1X Ready Tri-Mode
Digital "Inside the Ring" branded mobile phone also features built in
ringtones and screensavers of WWE Superstars Stone Cold Steve
Austin(TM), Rey Mysterio(TM) and Trish Stratus(TM). In addition, users
can download the WWE Mobile Madness Hardcore game for free. Additional
features include a 9-line colour STN display, polyphonic ringtones,
voice activated dialing, voice memo, built-in two-way speakerphone,
internet and text messaging and vibe alert. Just in time for the
holiday giving season; the phone comes in a WWE-embossed genuine
leather case.

Customers who pre-order the phone online between October 16 and
November 21, 2003 will receive a free WWE t-shirt. Customers who
pre-order a phone and pre-register to receive an alert email when
phones are available in-store, will automatically be entered into a
draw to receive their phone for free. Finally, all WWE phone
activations before December 31, 2003 will automatically be entered to
win the ultimate WrestleMania(R) XX prize package including two
tickets, flight, accommodation and spending money for the event in New
York City in March 2004 (approximate value $2,000.00).

Pricing and Availability 

Starting November 17, 2003, customers can purchase the WWE handset at
any Bell World or Bell Mobility location for $199.00, or on a two year
rebate price of $74.00. The Prepaid Activation Package costs $269.00.
Customers can also sign up for Inside the Ring SMS alerts in order to
receive WWE news headlines, WWE match spoilers and teasers, front of
the line access for WWE Superstar appearances and front of the line
ticket access.