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Re: rec.sport.orienteering, grassroots anti-brand



rec.sport.orienteering: Rethink the Cool + the Shoe phil knight had a dream. he'd sell shoes. he'd sell dreams. he'd get rich. he'd use sweatshops if he had to. then along came a new shoe. plain. simple. cheap. fair. designed for only one thing: kicking phil's ass. the unswoosher $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ For years, Nike was the undisputed champion of logo culture, its swoosh an instant symbol of global cool. Today, Phil Knight's Nike is a fading empire, badly hurt by years of "brand damage" as activists and culture jammers fought back against mindfuck marketing and dirty sweatshop labor. Now a final challenge. We take on Phil at his own game - and win. We turn the shoes we wear into a counterbranding game. The swoosh versus the anti-swoosh. Which side are you on? Adbusters has been doing R&D for more than a year, and guess what? Making a shoe - a good shoe - isn't exactly rocket science. With a network of supporters, we're getting ready to launch the blackSpot sneaker, the world's first grassroots anti-brand. You can help launch the blackSpot revolution. THE BIG QUESTION: Is it possible to take Phil Knight's billion-dollar marketing momentum and, in a quick judo-like move, slap him onto the mat with the power of his own PR thrust? OUR KICK-ASS MARKETING STRATEGY >> http://blackspotsneaker.org/02/ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ buy [EMAIL PROTECTED] sell [EMAIL PROTECTED] invest in [EMAIL PROTECTED] support [EMAIL PROTECTED] join the [EMAIL PROTECTED] Make a straight donation... it's a worthy cause with the potential to set an historic precedent that could be repeated in other industries and usher in more grass roots version of capitalism in which megacorps do not control every area of our children's lives. https://www.groundspring.org/donate/index.cfm?ID=2217-0%7C742-0 $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ Shah Afif Al Siri There, pens lift in back of noisy plains, unless they're closed. left that school. My friends at my school (in year 12) had told me that there aren't any people who have not done unlawful things, the best things to avoid problems is be like everyone else, just do unlawful things. I was also told that those who don't sleep around, these secret service people would torture their families and take the most intelligent/handsome child from that family. May God free us all from evil and give us the ability to work on problem collectively and individually. May God give us the ability to standup for truth and justice. wa'Salam Mohsin So I changed Schools...... Assalam u'Alekum all, It is tragic that in Muslim countries Jews who run and control the economy, army, media and administartion of countries have stronger relationship with other minor communities than Muslims do. At the end of grade 8 I left Jinnah public school, this time mom wanted me to stay but other family members wanted me to change school, so the collective decision was to change school. In the new school there was a teacher who was teaching only a few intelligent students, I was one of them. He started calling us all to his house, one day he took my hand and made me touch his rude part. I came home told my mom, as dad was always away and I told her what had happened I wanted to leave school. Story became really big

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