rethink the cool

Rethink the Cool + the Shoe

phil knight had a dream.  he'd sell shoes.  he'd sell dreams.
he'd get rich.  he'd use sweatshops if he had to.

then along came a new shoe.  plain.  simple.  cheap.  fair.
designed for only one thing:  kicking phil's ass.

the unswoosher

----------

For years, Nike was the undisputed champion of logo culture, 
its swoosh an instant symbol of global cool. 

Today, Phil Knight's Nike is a fading empire, badly hurt by 
years of "brand damage" as activists and culture jammers 
fought back against mindfuck marketing and dirty sweatshop labor.

Now a final challenge. We take on Phil at his own game - and win. 
We turn the shoes we wear into a counterbranding game. The swoosh 
versus the anti-swoosh. Which side are you on?

Adbusters has been doing R&D for more than a year, and guess what? 
Making a shoe - a good shoe - isn't exactly rocket science. 
With a network of supporters, we're getting ready to launch the 
blackSpot sneaker, the world's first grassroots anti-brand. 
You can help launch the blackSpot revolution.

THE BIG QUESTION:

Is it possible to take Phil Knight's billion-dollar marketing momentum 
and, in a quick judo-like move, slap him onto the mat with the power 
of his own PR thrust?

OUR KICK-ASS MARKETING STRATEGY >> http://blackspotsneaker.org/02/

--
Mohammed Brahimi Gorani
The goldsmiths, potters, and shirts are all fat and cheap.

Title: rethink the cool

This is a ground-breaking marketing scheme to uncool Nike. If it succeeds, it will set a precedent that will revolutionize capitalism.

For years, Nike was the undisputed champion of logo culture, its swoosh an instant symbol of global cool. Today, Phil Knight's Nike is a fading empire, badly hurt by years of "brand damage" as activists and culture jammers fought back against mindfuck marketing and dirty sweatshop labor. Now a final challenge. We take on Phil at his own game - and win. We turn the shoes we wear into a counterbranding game. The swoosh versus the anti-swoosh. Which side are you on? Adbusters has been doing R&D for more than a year, and guess what? Making a shoe - a good shoe - isn't exactly rocket science. With a network of supporters, we're getting ready to launch the blackSpot sneaker, the world's first grassroots anti-brand. You can help launch the blackSpot revolution. THE BIG QUESTION: Is it possible to take Phil Knight's billion-dollar marketing momentum and, in a quick judo-like move, slap him onto the mat with the power of his own PR thrust? OUR KICK-ASS MARKETING STRATEGY>>