__Subject__: rec.sport.basketball.misc, rethink the cool
__Date__: Thu, 09 Oct 2003 18:54:29 -0500
rec.sport.basketball.misc: Rethink the Cool + the Shoe
phil knight had a dream. he'd sell shoes. he'd sell dreams.
he'd get rich. he'd use sweatshops if he had to.
then along came a new shoe. plain. simple. cheap. fair.
designed for only one thing: kicking phil's ass.
the unswoosher
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For years, Nike was the undisputed champion of logo culture,
its swoosh an instant symbol of global cool.
Today, Phil Knight's Nike is a fading empire, badly hurt by
years of "brand damage" as activists and culture jammers
fought back against mindfuck marketing and dirty sweatshop labor.
Now a final challenge. We take on Phil at his own game - and win.
We turn the shoes we wear into a counterbranding game. The swoosh
versus the anti-swoosh. Which side are you on?
Adbusters has been doing R&D for more than a year, and guess what?
Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
blackSpot sneaker, the world's first grassroots anti-brand.
You can help launch the blackSpot revolution.
THE BIG QUESTION:
Is it possible to take Phil Knight's billion-dollar
marketing momentum and, in a quick judo-like move, slap
him onto the mat with the power of his own PR thrust?
OUR KICK-ASS MARKETING STRATEGY >> http://blackspotsneaker.org/02/
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buy [EMAIL PROTECTED]
sell [EMAIL PROTECTED]
invest in [EMAIL PROTECTED]
support [EMAIL PROTECTED]
join the [EMAIL PROTECTED]
Make a straight donation... it's a worthy cause
with the potential to set an historic precedent
that could be repeated in other industries and
usher in more grass roots version of capitalism
in which megacorps do not control every area of
our children's lives.
https://www.groundspring.org/donate/index.cfm?ID=2217-0%7C742-0
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Abdul Wail Bin Laden
If you will attack Lionel's hill between codes, it will dully lift the dose.
she said you definately are crazy. This is the woman
who showed up in St. Kilda resturant once (those who were their should
know which one it is). She said look at your face it is turning all
yellow etc, but after a while she left too, these women were jewish and
were working for NASA. I want to know why he tortured me like this, I
want to know why Jews tested biological weapons on hundreds of millions
of human beings around the globe. What is amazing is when it was time to
rape my body, they were really good at it, now when it is the time to be
direct and face the reality, they are acting like cowards and shying
away, look till the time I win unbaised justice this is not going to
stop anymore.
May God the days of those who have no respect of human values, may God
unite all the Muslims and end the days of those who are corrupt and make
lies to cover up their in human acts. Oh God this world is not a place
where people obey God anymore, Oh God please hear my pray and show these
people once again that truth really matters, Oh God give us all the
ability to face and follow the truth.
wa'Salam
Mohsin
Did it occur to you
Assalam u'Alekum :)
Does it ever occur to you that I am a human being, and they gave me
biological weapons since I was
rec.sport.basketball.misc, rethink the cool,
Abdul Wail Bin Laden