Blackpool Pleasure Beach to get "Bling Bling"

News is emerging of Blackpool Pleasure Beach's new attraction for
2004.....

QUOTE:

>GET ready for some proper Bling in Blackpool next year. 
>
>The catchphrase made famous by comedian Ali G is the name of the new ride for the 
>start of another bumper season at Blackpool Pleasure Beach. 
>Bling will be a diamond-knuckle experience for daring riders as they are lifted 100ft 
>above the ground and spun through the air on giant gondolas. 
>Pleasure Beach managing director Geoffrey Thompson sealed the £2m deal for the 
>star-shaped sensation while attending the annual International Association of 
>Amusement Parks and Attractions trade convention in Orlando last month. Work on the 
>new ride will begin in the new year and is expected to be completed for the start of 
>the summer season. 
>The dictionary definition of the now-infamous phrase means a bold, brash, glamorous 
>and glitzy 24-carat jewel. 
>And the boss of the attraction is hoping Bling can cap off another great year for 
>Britain's favourite tourist attraction. 
>Mr Thompson said: "Bling will be the latest exciting jewel in the crown of Blackpool 
>Pleasure Beach's many treasures, and we are sure tickets for the first ride will be 
>like gold dust."

The ride will be a Zierer Star Shape
(http://www.zierer-rides.de/Produkte/Major%20Rides/star_shape.htm)
which I do like the look of.

Anyone got some video of one of these in action??

But the name??!! WTF did they get that from?!

First "Spin Doctor" and now this.
Please, someone shoot their marketing team.

:-)