Re: How does royalty work for music played on radio?

"David Kaye" <[EMAIL PROTECTED]> wrote in message
news:[EMAIL PROTECTED]
> [EMAIL PROTECTED] ([EMAIL PROTECTED]) wrote:
>
> > I think if the theme music wasn't being played, the host would utter
> > more of the junk phrases to announce the show is back.
>
> KGO was #1 in the ratings long before Rush Limbaugh introduced bumper
> music.  There weren't any junk phrases.  The talkshow host would
> simply announce the time or their name and go right back to the calls.
>
> It may be that Jim Dunbar (original program director when KGO switched
> to talk) established the formatics of going directly back into the
> program due to his previous top-40 radio experience.
>
> > People tune out the commercials, either literally or
> > mentally. I don't think you can go back from a commercial right into
> > the show without some sort of buffer.
>
> KGO and most other talk stations did this for decades and were none
> the worse for wear because of it.  And as I said before, KGO was #1
> prior to the use of bumper music.
>
> Also, research says that people's attention peaks during any program
> event change, but especially during dead air.

Can I chime in here? Who or Where does it say Rush invented bumper music?
Perhaps he was the first to use rock. But I seriously doubt he was the first
to use bumpers at all!