Re: How does royalty work for music played on radio?

I think if the theme music wasn't being played, the host would utter
more of the junk phrases to announce the show is back. [Time and host
name, etc.] People tune out the commercials, either literally or
mentally. I don't think you can go back from a commercial right into
the show without some sort of buffer.

The bumper announces the show is back. It is probably a good idea,
even if Limbaugh is behind it. ;-)


[EMAIL PROTECTED] (David Kaye) wrote in message news:<[EMAIL PROTECTED]>...
> [EMAIL PROTECTED] ([EMAIL PROTECTED]) wrote:
> 
> > Ever think about how the right wing talk show hosts use music from
> > liberal artists. 
> 
> No, I don't think about that.  But what I've always thought since Rush
> began the trend to use bumper music was how much time is wasted each
> hour.  If each bumper is 10 seconds and there are 6 spot breaks per
> hour plus 30 seconds of theme music, that 1.5 minutes wasted out of
> each hour.  That doesn't sound like a lot, but considering that a
> given talkshow might have 35 minutes of actual program time (don't
> forget the hourly news, the traffic, and weather), that 1.5 minutes is
> 4% of the program for just music.