Re: REI's Offensive Mountain Biking Advertisement

Are you really that obtuse that you get offended at the use of these words.
Maybe  tight, sweet, dude offend you too.  Clearly, they are advertising for
a certain market...those who want to be the expert on the trail (to
dominate, control, excel) and not the antithesis: to be controlled or
inferior to the trail, which apparently is your preference.  So have fun on
your pretty, quant, chic, lollypop trail.
-P




"Mike Vandeman" <[EMAIL PROTECTED]> wrote in message
news:[EMAIL PROTECTED]
> Posted at: http://www.rei.com/rei/help/feedback/servicefb.html
>
>
http://www.rei.com/online/store/CategoryDisplay?catalogId=40000008000&langId
=-1&storeId=8000&categoryId=4500838
>
> The mountain bike advertisement on your web site is very offensive. Do you
> support "attacking" nature? Is nature "nasty"? Do you advocate "trail
> domination"? "Tear[ing] up the trail"? Do you think such a destructive
activity
> belongs on "single track", or that it will REMAIN "single track" if used
for
> mountain biking? I'm glad that you admit supporting such a destructive
sport,
> but, by your advertising, you are teaching people bad attitudes toward
nature.
> Please change your advertising, or, better yet, GET OUT OF THE MOUNTAIN
BIKE
> BUSINESS!
>
> Mike Vandeman
>
>
> K2 Attack 1.0 - 2003
> Item 692877
> Suited for any style of riding, the full-suspension Attack 1.0 will keep
you
> fresh and in control.
>
> Novara Ponderosa FS 2003
> Item 693570
> Designed by folks who ride some of the nastiest trails Mother Nature can
serve
> up, this full-suspension ride is your ticket to total trail domination!
>
> Novara Ponderosa FS 2004
> Item 704250
> Designed by folks who ride some of the nastiest trails Mother Nature can
serve
> up, this full-suspension ride is your ticket to total trail domination!
>
> K2 Zed 1.0 - 2004
> Item 704052
> Tear up the trail without breaking the bank! The 1.0 boasts a 24-speed
> drivetrain, front suspension and tons of durability for serious MTB
adventure.
>
> K2 Zed 3.0 - 2004
> Item 704171
> Aching for single track? Meet our friend, Zed 3.0. Fully tuneable
suspension and
> high-quality components hold their own on any trail.
>
> ===
> I am working on creating wildlife habitat that is off-limits to
> humans ("pure habitat"). Want to help? (I spent the previous 8
> years fighting auto dependence and road construction.)
>
> http://home.pacbell.net/mjvande