Re: How many?

On Wed, 3 Dec 2003 16:23:33 -0600, "Pickaxe" <[EMAIL PROTECTED]>
wrote:

>If he hasn't realized that he doesn't know how to promote the league by now,
>what makes you think he ever will?

With the non-racing public being confused about Indy car, promotion was
difficult.  Before you could make a pitch, you first had to make clear
who you were and even who you weren't.  With CART gone, that story
becomes easier and less expensive to tell.

Also, it's my opinion the IRL didn't really hit its stride until around
2001.  It just took that long to build what finally became a
consistently remarkable product of great and exciting racing.

But your point is valid.  Now that Tony has the product, he needs to
commit to a sustained media and advertising blitz structured and
implemented by experts and those boyz don't come cheap.

>> I see 2005 as the breakout year.

>Wow, it's not 'wait till next year', it's 'wait till 2 years from now'. I've
>never used that one before, and I'm a Saints fan.

2005's only a year away.  CART's final disposition still needs to be
determined and it's almost too late for many sponsors to commit for
2004.

>On the contrary, the weather has never been worse. One could only hope Tony
>George is Gilligan and not the Captain, otherwise this ship will sink in a
>hurry.

Ha.  My guess is Tony got out of bed this morning, read the paper and
had to put on a pair of shades just thinking about his future.