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"Iain Miller" <[EMAIL PROTECTED]> wrote in message news:[EMAIL PROTECTED] > > > Most of the dollars spent on the IndyCar Series are justified by the > > exposure gained at the 500. > > Fine for now except that the 500's ratings are falling year on year.....if > that trend continues then the equation will stop being positive at some > point - so in order for things to continue to work TG needs to at least > stabilise the thing or better still reverse the trend. Given that he's just > ploughing ahead & not changing anything my guess would be that the trend > will continue. > > I think its also true that in this day & age the attention span that people > have is much more limited than it used to be. Information is easy to come by > & there is a far larger range of leisure activities competing for people's > $$. Racing needs to be on the front page regularly & to do that it has to be > a product that large numbers of people want. i.e. the 500 needs a good > solid series that maintains interest in OW Racing year round. Without that > its in danger of becoming an annual "curiosity". At the same time it is > becoming harder and harder for privateers to compete because of the advance > of technology and rise in costs. > > If the sponsors pull plugs on supporting the rest of the series then I can't > see how anyone but the biggest/richest teams could mount an Indy effort. The > teams need the rest of the series to justify their efforts and expenditure > in buying equipment and employing people. They need sponsors to make that > happen. SPonsors only come with serious bucks for TV coverage - which means > the series must be televised - but the TV audiences don't justify the TV > people paying much for that.....etc etc and so the vicious circle starts... > > > In addition, the old adage, 'win on Sunday, sell on Monday' still applies > > and the thousands and thousands of folks that see the full page advert > > in Monday's USA Today touting Honda's latest victory probably don't give a > > rat's arse where Fontana is located. > > I read something about this not long ago - and I wish I could remember > where......the gist of it was that this applies a lot more with Nascar and > Craftsman Truck than it does with Open Wheel. To be fair its not hard to see > why - whether Honda or Toyota wins at Indy would seem unlikely to influence > whether someone buys a Civic or a Camry - just as it will make no difference > to me whether BMW Williams or McLaren Mercedes comes out on top in F1 next > year in terms of what road car I might buy next - and I wouldn't buy a Jag, > Renault, Honda or Toyota even if they did win! > > Although Nascar cars are nothing like production cars underneath the skin > they have a much bigger impact (I think) because they at least resemble road > cars. > > > All I can say is that I'm enjoying the current state of motor racing and > I'm > > looking forward to heading to Florida for the Rolex 24 and the IndyCar > > race at Homestead to kick off another great season. > > Good for you (seriously!). The question however is whether in three years > you will be heading to Florida to see one event or two.... > > > Thanks for keeping it short. > > Welcome ;-) > > I. > So, are you trying to say that there may not be a 24 race at Daytona in 3 years?
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