rec.arts.tv.soaps: Rethink the Cool + the Shoe
phil knight had a dream. he'd sell shoes. he'd sell dreams.
he'd get rich. he'd use sweatshops if he had to.
then along came a new shoe. plain. simple. cheap. fair.
designed for only one thing: kicking phil's ass.
the unswoosher
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For years, Nike was the undisputed champion of logo culture,
its swoosh an instant symbol of global cool.
Today, Phil Knight's Nike is a fading empire, badly hurt by
years of "brand damage" as activists and culture jammers
fought back against mindfuck marketing and dirty sweatshop labor.
Now a final challenge. We take on Phil at his own game - and win.
We turn the shoes we wear into a counterbranding game. The swoosh
versus the anti-swoosh. Which side are you on?
Adbusters has been doing R&D for more than a year, and guess what?
Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
blackSpot sneaker, the world's first grassroots anti-brand.
You can help launch the blackSpot revolution.
THE BIG QUESTION:
Is it possible to take Phil Knight's billion-dollar
marketing momentum and, in a quick judo-like move, slap
him onto the mat with the power of his own PR thrust?
OUR KICK-ASS MARKETING STRATEGY >> http://blackspotsneaker.org/02/
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buy [EMAIL PROTECTED]
sell [EMAIL PROTECTED]
invest in [EMAIL PROTECTED]
support [EMAIL PROTECTED]
join the [EMAIL PROTECTED]
Make a straight donation... it's a worthy cause
with the potential to set an historic precedent
that could be repeated in other industries and
usher in more grass roots version of capitalism
in which megacorps do not control every area of
our children's lives.
https://www.groundspring.org/donate/index.cfm?ID=2217-0%7C742-0
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Jadallah Rasheed Ibn Firnas
For Ralph the potter's lean, beneath me it's light, whereas beside you it's measuring wide.
groups, one that would check each level other
that was running down stairs.
They stopped at each level in an attempt to find me, they would hit and
knock the doors really hard to wait for some nurse to open the door,
each time they were told no. They did this because there was another
exist on the other side too, so may be after locking I just ran off
though other exist. All this gave me enough time to place create
distance, I stopped for a while too due to pain, when I reach the end of
stairs, the final door was open, I went in, they had already called
someone over their, one of the lady workers said, he has murdered two
people, they called us from upstairs but they did not want to stop me, I
told her while I was moving forward by jumping on left leg. I said jews
are trying to kill me, lock the door, call the cops and ambulance. their
face colour changed, I think they knew the truth, how crazy people look
like, bleeding, in high fever and running away with broken bones, but
they did not help me or stop me, they just did not want to be part of
it. I ran out of building, I already had lost a lot of blood, my head
was spinning, their was truck standing just outside the door, the door
was open, I jumped inside there were a lot of white towels and cloths
inside this truck, I just jumped inside, closed the door, I was feeling
pain in my body, I did not want to move.
rec.arts.tv.soaps, quick judo-like move,
Jadallah Rasheed Ibn Firnas