Re: TAN - Are TV ads effective?

>
>Are advertising dollars really well spent?  

well I'm 32 years old, single woman without children, medium income. I watch
commercials. I have to say that very rarely do they actually make me go out and
buy something specifically advertised. However when it's a new product
announcement I will look it up. The only thing I think I'm really affected by
when it comes to ads are fast food and cars. But only from a "I was considering
them anyway and I remembered the ad and thought well maybe that would be nice"
standpoint.

When I was 16 my mom gave me a Consumer Reports subscription as a birthday
present. (this was not a bad present... I'm the sort who actually WANTS the oil
change card or the vacuum for birthdays and holidays... a fact that has caused
my BF much grief since he still believes I'd be insulted after 5 years of me
asking for things like a microwave, new printer, monitor etc) THAT is what is
most effective in getting me to buy something. Consumer Reports and reviews on
CNET.

Advertising is lying... and I think that even the younger viewers are not
buying into hype. With the invention of the internet, the days of the stupid
consumer are over, and kids/young adults use the internet most of all. Actually
the internet, while being great for stuff like this, has got to be horrible for
ad people and marketing people.
Angie

When I'm not in pain, it means something is numb.--self

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