Re: will dvds murder the videos?

In the Year of the Goat, the Great and Powerful MR_ED_of_Course 
declared...
> 
> Where I live (in California), you can find DVD players for as little as $29,
> which is amazing because the licensing fees for a DVD player is about $20.
> That leaves $9 for parts, labor and shipping...ouch.
> 
It's a loss-leader -- the store's willing to lose money on the DVD 
player because the deal will get customers into the store where they'll 
hopefully buy enough other items to cover the loss. ("Well, the DVD 
player only costs $29. We might as well get Jimmy a couple DVDs to go 
with it.")

Plus, if you look at the fine print in the ad, chances are it'll say 
something along the lines of "Limited time only. No rain-checks." The 
store probably has three of the $29 ones, and once they're gone ... 
well, the customer's in the store, so he might as well buy *something*.

-- 
Sean O'Hara
Gibberish in Neutral: http://diogenes-sinope.blogspot.com/