Re: Alternative punchline to Luann 12/1

"Tamex" <[EMAIL PROTECTED]> wrote in message
news:[EMAIL PROTECTED]
> On Mon, 1 Dec 2003 22:50:57 +0000 (UTC),
> [EMAIL PROTECTED] (J.D. Baldwin) wrote:
>
(snip)
>
> Not all companies are so generous to writers/cartoonists.  I
> occasionally thumb through "Writer's Digest" at the local library, and
> just about every issue will have an ad from Kimberly-Clark and/or
> Xerox imploring you not to use the word "Kleenex" for a tissue or
> "Xerox" for a photocopy.  I bet they send a nastygram to you if you do
> so, too.
They really don't have any choice. Unless they can show a pretty much
continuous and vigorous defense of their trademark, they are at risk of
losing their brand name to squatters and knockoffs. Coca-Cola is famous for
that. Backhanded compliment- dominate your market niche, such that your
brand name replaces the noun, and you are at risk of your brand name falling
into public domain. (Kleenex, Frigidaire, Jeep, Roto-Rooter, etc, have all
had to defend their ownership of their brand names.)

aem sends....