Re: Non-Glossy Paper

"Glenn Simpson" <[EMAIL PROTECTED]> wrote in message
news:[EMAIL PROTECTED]
> [EMAIL PROTECTED] (R. Tang) wrote in message
news:<[EMAIL PROTECTED]>...
> > In article <[EMAIL PROTECTED]>,
> > Glenn Simpson <[EMAIL PROTECTED]> wrote:
> > >Like so many things in life, it's a Catch-22.
> > >
> > >In order to charge top rates for advertising, they have to show a
> > >large circulation.
> > >
> > >In order to get the circulation up, they have to lower the price,
> > >requiring them to charge more for the advertising.
> >
> > Whoop! Whoop! Whoop! Non sequitor alert!
> >
> > I think too many people have got it in their heads that these two
> > things go together. IMAO, in the magazine field, they are not; things
like
> > distribution and content have done the trick more often.
> >
>
> Lowering the price may not be the only way, or the best way, but it's
> certainly one way. It may or may not bring in new readers, but if
> Marvel and DC cut their prices in half, I would spend at least 50% of
> those savings on books I wasn't buying before.

So you are saying you would actually spend less each month if they lowered
prices?  Unless you spent more than 100% of the savings, what incentive
would a publisher have to lower prices?