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THE FALL & RISE OF THE AUTOMOBILE INDUSTRY Ingrassia, Paul and Joseph B. White: COMEBACK: THE FALL & RISE OF THE AMERICAN AUTOMOBILE INDUSTRY New York: Simon & Schuster, 1994. First edition. >From Publishers Weekly After posting record operating losses of $7.5 billion in 1991, Detroit's "Big Three" automakers seemed headed for disaster. But the last three years have brought a dramatic turnaround. How Ford, Chrysler and General Motors transformed themselves from tottering dinosaurs turning out defect-ridden cars in the 1980s into efficient producers of popular automobiles is the theme of this riveting, juicy, optimistic report. Ingrassia, Wall Street Journal senior editor in Detroit, and White, the Journal's deputy bureau chief in Michigan, offer a familiar story-American plants adapted Japanese methods and technology learned from Japanese-U.S. joint ventures. But the authors also provide a candid inside look at Big Three decision-making, power struggles, arrogance and near-disasters, telling how a new cadre of managers replaced a stultifying status quo, along with withering profiles of Lee Iacocca, Roger Smith, Donald Petersen, Bob Lutz and other top auto executives. Photos. Copyright 1994 Reed Business Information, Inc. >From Library Journal Pulitzer Prize winners Ingrassia and White, both of the Wall Street Journal's Michigan bureau, have written the definitive recent history of the American automobile industry. In the last five years, Ford, GM, and Chrysler have all managed to rebound from the near-fatal mistakes they made in the 1980s. The authors go beyond the daily barrage of press releases and earnings reports to unearth a dramatic tale of clashing egos and boardroom intrigue. The result is a story at once engrossing and packed with valuable information. Although intended for general readers, this flawlessly researched book will also serve as an excellent resource for special collections. Highly recommended. Alexander Wright, Harvard Univ. Lib, Cambridge, Mass. Copyright 1994 Reed Business Information, Inc. Fine with Fine dust jacket. starting bid: $4.00 http://tinyurl.com/x890 -- Don and Meg Jernigan The Ink Company 5930 Dillingham Avenue Shreveport, LA 71106 Phone: 318-773-2153 FAX: 253-369-5197 http://www.inkcobooks.com ________________________
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