Xmas+REDE - Why REDE (RedEnvelope Inc.) will run up for Xmas

1) Motley Fool says a "hidden gem"

A great Motley Fool Article on RedEnvelope:
http://biz.yahoo.com/djus/031126/1229000873_1.html


2) Google is on board

"Michael Moritz focuses on information technology investments. He is
currently a director of Flextronics (FLEX), Google, PayPal,
RedEnvelope"

http://www.google.com/press/management.html

Google will also be IPO'ing 


3) December to propel sales higher

"Wyatt believes a strong December quarter and 2004 taken as a whole
should propel shares higher. "

http://finance.lycos.com/qc/news/story.aspx?story=36123758


4) Zacks.com Announces That Ian Wyatt Highlights the Following Stocks:
RedEnvelope and Bankrate

"Ian Wyatt and his team remain confident with RedEnvelope's results
for the quarter and prospects for investors down the road. With the
company providing guidance for a near break-even year, he expects next
year will be a banner one for RedEnvelope if the company is able
achieve similar top line growth."

http://www.zacks.com/experts/featured/view_article.php?art_id=909&newsletter_id=140


5) Williams-Sonoma on the board

"Pat Connolly, a 22-year Williams-Sonoma veteran who has long been a
mentor to Billings and who is also a RedEnvelope investor and board
member"

http://www.fastcompany.com/magazine/52/billings.html 


6) RedEnvelope was given a Buy Rating this month

NEW YORK, November 4 (New Ratings) – Analysts at WR Hambrecht initiate
coverage of RedEnvelope (REDE) with a "buy" rating. The target price
is set to $17.

In a research note published yesterday, the analysts mention that the
company caters to an underserved market. RedEnvelope is poised to
deliver high single-digit operating margins for the next few years,
the analysts believe. The company's product range stimulates growth
and is not faced with a challenging competitive environment, WR
Hambrecht says.

http://www.newratings.com/new2/beta/article_349820.html 


7) Yahoo is promoting it

"Yahoo's (YHOO: news, chart, profile) online shopping store also
features free shipping from goods purchased on PalmOne (PLMO: news,
chart, profile) and Red Envelope (REDE: news, chart, profile). "

http://www.marketwatch.com/news/yhoo/story.asp?source=blq/yhoo&siteid=yhoo&dist=
yhoo&guid=%7B4E24ACA6%2DA8B3%2D4089%2DBA02%2D47739E390469%7D




Additionally,

"Already, RedEnvelope claims to be ringing up more sales than
Tiffany's catalog operation. Company officials figure to sell more
than $50 million worth of gifts this year, turn a profit in the fourth
quarter, and break permanently into the black next year -- all without
raising another cent in venture capital."

http://www.fastcompany.com/magazine/52/billings.html 




Diligence Done. Come Christmas time I expect this to be in the 20's.