Online tools vs. financial planner

A number of firms that want to manage my money for retirement say they
do it better than anyone else.  However, it sounds to me like they
mostly use tools such as financialengines.com. Since I am looking for
an asset allocation systems with rebalancing, I am wondering about
paying the 1.5% management fees from most of these firms compared to
using financialengines.com.  They sound pretty much the same except
for the personal touch.

Has anyone compared or have experience in this area?
Regards,
Gary