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Trying to compare effort against cash is awkward, to say the least. In principle, I don't see why both shouldn't be rewarded with the same type of compensation: equity. However, it would also be quite fair to take your investors' money as convertible debt at a generous interest rate, converting only when you default on payments badly or something, if you're eager to keep your equity and think you can really do this. Don't overestimate your business' ability to pay that. $40k isn't much, but it sounds like that investors' risk is high. If you'd be willing to secure that loan with personal collateral against which there aren't other liens, then that presumably reduces their risk. You have a range of options. Fairness is largely in the eye of the beholder. Think through your feelings on a range of options, then see what you can negotiate such that everyone feels like they won. (-: Equity, royalties, secured loan, whatever... -- Mark
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