Re: Your Problems/Concern About the Future? (Internet)

On 28 Oct 2003 17:00:59 GMT, [EMAIL PROTECTED] (Joe Beaven) wrote:

>I'm just getting started creating a new product and would be grateful
>for your views on something. I think this question will also make a
>great discussion point. Anyway, here it is:
>
>Please could you tell me what you think are your top 3 current
>problems in, or concerns about the future of, Internet marketing?
>

Joe,

At one level, I can't imagine that the future of Internet marketing
would be very much like the past of Internet marketing.  So, here's
what I would foresee:

  * Continued fighting over the taxable status of Internet sales. In
    the US I expect the tax ban to be renewed, but the EU doesn't
    seem to be following that lead.
  * Battle to avoid getting lost in the clutter.  There are so many
    web sites and it is difficult to stand out. Internet marketing
    will remain an effort to stand out.
  * Related to the above, brand names will attract consumers
    just like in real-life. Time-pressed consumers will opt for any-
    thing that will save time, such as using brand names as a 
    short-cut.
  * Internet marketing will increasingly be a B2B discipline.
    It seems easier to establish a B2B brand than a consumer
    brand, so new B2B firms will probably keep moving to 
    Internet marketing.

Those are my thoughts for now.  More later, or when I change my mind
<grin>,

Randy Bennett
EC Stratagems
Business Advisory & Coaching Services
>> Uncovering hidden value in markets and products <<
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