Re: Your Problems/Concern About the Future? (Internet)

In article <[EMAIL PROTECTED]>, [EMAIL PROTECTED] says...
> Please could you tell me what you think are your top 3 current
> problems in, or concerns about the future of, Internet marketing?

I can't say I have many/any concerns about the future of Internet 
marketing as such, at the moment it seems boundless to me.  Of course 
something will come along to disrupt the medium, but at the moment I'm 
enjoying the optimism (helps keep the stress at bay :)

Here are some concerns that spring to mind though:

* Maintaining good customer service.  As the number of customers 
increases dramatically (a result of the internet's network effect) it can 
be harder to maintain timely and personalized service without growing the 
business and introducing new employees.  You could relabel this "dealing 
with the influx of email".

* Extending product lifetimes.  In the "olden days" you might come up 
with a product in one country, then slowly introduce it to other parts of 
the world.  With the Internet you can reach all of your target market 
extremely quickly, and sales can become like in the recording industry 
(70% of an album's sales come in the first two weeks of release, the rest 
of the sales are a trickle over months and years).

* Constantly finding new ways to spark the interest of customers, with 
creative new marketing campaigns.  But that's a concern of all marketers, 
not just of online marketing.

Those are just some quick ideas, but I hope it helps.

- Kohan
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namesuppressed - grunge music,                             kohan ikin
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