Re: Need advice on starting a placemat advertising business

Lloyd,

Are you going to sell the placements to the restaurant or will you
sell advertising on the place mats and then give them to the
restaurant? I ask because restaurants, especially now, are probably
squeezed on profits, which means they squeeze costs.  The only place
mats I've seen locally (outside Philadelphia, PA) are either "tray
mats" in fast food places or they are advertising media for local
small businesses.

        Randy Bennett
        EC Stratagems
        Business Advisory & Coaching Services
        >> Uncovering hidden value in markets and products <<
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On 10 Oct 2003 03:39:17 GMT, [EMAIL PROTECTED] (Lloyd) wrote:

>
>I'm sure all of you have seen that article on starting a business
>giving placemats to restaurants, then selling ad space on the mats. It
>is all over the internet. I've decided to start just such a business.
>In my area (Louisville, KY), I haven't seen any advertising placemats
>at any of the restaurants here. So this could very well be a wide open
>market.
>
>Since I am just starting out in this business, I would like some
>advice from people who have "been there, done that". What have you
>learned about this business that would help me get off on the right
>foot and be a success right out of the gate. What mistakes should I
>watch out for and how could I avoid them?
>
>Finally, could you summarize your presentation to businesses that you
>are approaching for the first time?
>
>I completely believe in this concept and want to do well right off the
>top. Any and all advice would be greatly appreciated.
>
>Lloyd