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<TD class=px15 width=400><B><BR>This is a ground-breaking marketing scheme
to uncool Nike. If it succeeds, it will set a precedent that will
revolutionize capitalism. <BR></B></TD>
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<TD class=px15 width=400><B>For years, Nike was the undisputed champion of
logo culture, its swoosh an instant symbol of global cool. Today, Phil
Knight's Nike is a fading empire, badly hurt by years of "brand damage" as
activists and culture jammers fought back against mindfuck marketing and
dirty sweatshop labor.<BR><BR>Now a final challenge. We take on Phil at
his own game - and win. We turn the shoes we wear into a counterbranding
game. The swoosh versus the anti-swoosh. Which side are you
on?<BR><BR>Adbusters has been doing R&D for more than a year, and
guess what? Making a shoe - a good shoe - isn't exactly rocket science.
With a network of supporters, we're getting ready to launch the
<I>blackSpot</I> sneaker, the world's first grassroots anti-brand. You can
help launch the <I>blackSpot</I> revolution.<BR><BR>THE BIG
QUESTION:<BR>Is it possible to take Phil Knight's billion-dollar marketing
momentum and, in a quick judo-like move, slap him onto the mat with the
power of his own PR thrust?<BR><BR><A
href="http://blackspotsneaker.org/02/";>OUR KICK-ASS MARKETING
STRATEGY>><BR></A><BR></B></TD>
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