Re: Marketing Avon

In article <[EMAIL PROTECTED]>, Frederick Claus
<[EMAIL PROTECTED]> wrote:

> My wife has been out of work for a few months so she is trying to build her
> Avon business so she won't have to go back to work. We don't have the $27.00
> per week our local paper charges for the 15 word ad in their weekly paper,
> and we don't like spamming.
> 
> Can anyone give us some ideas on how to market my wife's business to gain
> more customers?

I understand Avon to be a network marketing business.  That means
that it is a person to person business.  That is, you go out and
meet folks, and when you meet them, you ask for referrals.  You
call those people, and when you talk to them, ask them for their
referrals.  Advertising is normally frowned upon in network 
marketing.  First, network marketing is supposed to be something
that anyone can do without making a big investment, whereas 
adverting is very expensive.  Second, advertising gives a big
spending representative an advantage over normal everyday reps,
which isn't really fair (especially if you tell new recruits that
it doesn't take a large investment to get started).  You might be
well served to have your wife read her contract over, and check to
see what company advertising guidelines are.

-john-

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John A. Weeks III            952-432-2708         [EMAIL PROTECTED]
Newave Communications                       http://www.johnweeks.com
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