Re: Yellow Pages Listings

"Sgt. Sausage" <[EMAIL PROTECTED]> wrote in message
news:[EMAIL PROTECTED]
> each and every one of us would have used the paper yellow
> pages to look for a carpet cleaner.

We have hardwood floors, but had carpets in our last house. I would look in
the yellow pages. My wife, however, who is the "decision maker" in regards
to household stuff like that, keeps up with the junk mail. The last few
times we had carpet cleaner people, I believe she selected people based on
coupons via mailers.

My advice is that if $150/month is too much, try printing flyers and pay the
neighborhood kids to distribute them door-to-door (if that is legal in your
area). Otherwise, try and get a coupon into one of those co-op type mailing
packages.

You have to put out coupons once a month for three months (or more) to see
what the effect will be on your business. However, if you are able to pass
out flyers door-to-door, I believe that effective advertising just got
affordable for you.

If you do this, I suggest you ask people in this group for feedback on the
flyer before going to print. (This group does not accept email with
attachments, so post your flyer somewhere on the Internet and just send the
link to this group.)

Another good place to ask this question, re the yellow pages and the flyer,
is the newsgroup misc.business.marketing.moderated.

Good Luck!!

Mike Turco