Re: Yellow Pages Listings

In article <[EMAIL PROTECTED]>, SK <[EMAIL PROTECTED]>
wrote:

> I need advice on whether or not getting a basic yellow pages listing
> is worth the price? I have a modest home-based carpet cleaning
> business and don't want to spend the 150 a month for the listing.  I
> am thinking of using a company like websoft direct to get listed in
> the major online yellow pages, which is a hell of a lot cheaper.

A second reply to the same question...how about approaching this
from the MBA point of view.  Lets collect some data and do some
analysis.  That will tell you what to do in this case.  Starting
today, everytime someone contacts your business (or you do a job
for someone), ask them where they heard about you.  Keep track
if these people end up making an actual purchase.  This will let
us know where people are coming from, and what the conversion
ratio is for each advertising outlet.  You want to focus on the
outlets that generate the most traffic, specifically, the most
traffic that ends up making a purchase.  Some companies go so
far as using different phone numbers for different types of ads,
and count the phone traffic.

-john-

-- 
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John A. Weeks III            952-432-2708         [EMAIL PROTECTED]
Newave Communications                       http://www.johnweeks.com
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