Re: Yellow Pages Listings

In article <[EMAIL PROTECTED]>, SK <[EMAIL PROTECTED]>
wrote:

> I need advice on whether or not getting a basic yellow pages listing
> is worth the price? I have a modest home-based carpet cleaning
> business and don't want to spend the 150 a month for the listing.  I
> am thinking of using a company like websoft direct to get listed in
> the major online yellow pages, which is a hell of a lot cheaper.

Ask yourself if you were a customer, and you wanted to get carpet
cleaning done, where would you look for a cleaner.  Consider the
answer in context with your target market.  It isn't going to be
from flyers...folks toss them within a day or two.  It isn't going
to be from bill boards or movie ads...people forget the name
within 3 seconds.  I don't think that it is even going to be on-
line...people that have carpets that are worth cleaning are likely
older folks who still do things the old fashioned way, but looking
in the Yellow Pages.  Granted, they now get yellow pages from 6
different companies, but I would be that is still the first stop.
I would suspect that younger folks who are on-line are more likely
to live in apartments and dumpy places and really don't have a 
need for routine carpet cleaning.

Every business has a "best place" to advertise.  The big trick
is to find it before you go broke trying all the places that do 
no work.

-john-

-- 
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John A. Weeks III            952-432-2708         [EMAIL PROTECTED]
Newave Communications                       http://www.johnweeks.com
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