Re: Website review for absolutely new product

In article <[EMAIL PROTECTED]>, brian <[EMAIL PROTECTED]> wrote:
>
>I created a product that allows infrared light to be seen.
>www.deepredspecialties.com
>I need a review on my product. the purpose of the goggles is to allow
>the person to see IR light. They do not conform to any standards
>because they are a novelty. I would like advice on strategy,

What sorts of markets are you looking at, and currently making sales
in? I assume that it's mostly private individuals buying them just for
fun or out of curiosity?

>advertising copy, things I would probably need to mention.
>I make these myself. should I mention this as well?
(snip)

I may not typical, but you'd be more likely to sell to me if I found
the claims plausible. Not only would I like to see some hint of how
these things work (physical principles will do, not details of
trade-secret processes - for instance, are they just a filter that
only allows the deep red through, and then the higher frequencies
don't dwarf it?), but things like "it is possible that as you wear
these long enough your eyes may become more sensitive to the IR
spectrum" stretch my credulity - if this is really true, do include a
link to the research that suggests it. The cautions are also
interesting - I wonder why you shouldn't wear at night or take illegal
substances while wearing.

In short, the advertising doesn't work on me - some hints as to how
they work, and some links or explanation justifying some of the
statements, would go a long way. My disbelief is such that I don't
even feel inclined to bear the cost of mailing the goggles back and
only losing out by $3. What would help a lot is for you to photograph
scenes with and without the goggles and put the pictures up on your
site to show the contrast between the two, even if you need a long
exposure time to get a decent picture from the with-goggles version.
Or, better still, get them into novelty shops, independent ones at
first, such that people can buy in person and momentarily try before
they buy, as one would with regular sunglasses, and remember to pump
the shop staff for any thoughts they have as to why they are or aren't
selling.

Just my two cents. I'm not a sales expert, I'm a computer programmer,
so feel free to ignore me. (-:

-- Mark