Website review for absolutely new product

I created a product that allows infrared light to be seen.
www.deepredspecialties.com
I need a review on my product. the purpose of the goggles is to allow
the person to see IR light. They do not conform to any standards
because they are a novelty. I would like advice on strategy,
advertising copy, things I would probably need to mention.
I make these myself. should I mention this as well?
Look for the offline ad in the popular science classifieds
brian