Re: Good Reading?

Dale Carneigie's "How to win friends and influence people"


"Nerfem Thims" <[EMAIL PROTECTED]> wrote in message
news:[EMAIL PROTECTED]
>
> Greetings, everyone...
>
> I read the "how to get good advice" post from the moderator and it said to
> give as much detail as possible so I will, even though my question is
rather
> simple.
>
> A recent career change has taken me from working as the communications
> director of a political consulting firm to working for a large, national
> non-profit organization in their communications dept.  Due to the
> organizational structure of my new employer, I will be doing a lot of
> marketing as a part of their communications team.
>
> I have a political science degree but I don't have any formal marketing
> training or education.  With a couple weeks to kill before my new job
> starts, I want to spend some time in the library learning things about
> marketing that I didn't learn in politics.  The "short course", so to
speak.
>
> My questions are:
>
> 1)Can any of you recommend some good reads for me?
>
> 2)Any books out there with a special emphasis on marketing/branding large
> non-profit orgs?
>
>
> Thank you,
> Nerfem
> REMOVE the 9's to email....
>
>
>