Good Reading?

Greetings, everyone...

I read the "how to get good advice" post from the moderator and it said to
give as much detail as possible so I will, even though my question is rather
simple.

A recent career change has taken me from working as the communications
director of a political consulting firm to working for a large, national
non-profit organization in their communications dept.  Due to the
organizational structure of my new employer, I will be doing a lot of
marketing as a part of their communications team.

I have a political science degree but I don't have any formal marketing
training or education.  With a couple weeks to kill before my new job
starts, I want to spend some time in the library learning things about
marketing that I didn't learn in politics.  The "short course", so to speak.

My questions are:

1)Can any of you recommend some good reads for me?

2)Any books out there with a special emphasis on marketing/branding large
non-profit orgs?


Thank you,
Nerfem
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