Re: help with marketing assignment

"JimZ" <[EMAIL PROTECTED]> wrote in message
news:[EMAIL PROTECTED]
>
> Hi-
>
> I am looking for some examples of products that have failed
> in the United States, yet were successful in Europe.
>
> Any examples would be appreciated.
>
> Thanks

The best approach is probably to have a look at cultural products, where the
difference is more likely to arise between the US and Europe.
Another factor might be geographical, or based on barriers on entry: for
instance, European car manufacturers find it very difficult to enter the
American market because of the difficulty to provide a good aftersale
service(i.e. a network of garages).

===================
Fabrice Pombet
Doctoral student
Imperial College London