Re: Your Problems/Concern About the Future? (Internet)

"Lou Minatti" <[EMAIL PROTECTED]> wrote in message
news:[EMAIL PROTECTED]
>
> "Fabrice Pombet" <[EMAIL PROTECTED]> wrote in message
> news:<[EMAIL PROTECTED]>...
> > "Joe Beaven" <[EMAIL PROTECTED]> wrote in message
> > news:[EMAIL PROTECTED]
> <snip>
> > > Please could you tell me what you think are your top 3 current
> > > problems in, or concerns about the future of, Internet marketing?
>
> <snip of valid concerns>
>
> Those are good points, Fabrice, but there is a far more pressing
> concern:
>
> Spam! This is really hurting legitimate small businesses that rely on
> e-mail for contacting customers. Spam is hurting my company NOW! When
> someone purchases one of our products, they register so they can be
> contacted when we announce free product upgrades. We can't afford to
> send out postcards 6+ times each year, nor can we phone thousands of
> people. Our customers, like all of us, are sick of spam, and like many
> of us they create many different throw-away Hotmail and Yahoo e-mail
> accounts because they don't want to pollute their private company
> e-mail address. I bet a lot of those reading this have throw-away
> e-mail accounts they they've used to register something, then sign up
> for another account months later.
>
> E-mail is dying a slow death as a viable means of customer
> communication. Which is too bad, because e-mail has been a powerful
> tool for small businesses to communicate with their customers
> throughout the world.
>
> Anti-spam filtering tools are not the solution. People shouldn't have
> to pay to NOT receive spam, and these filters frequently delete
> legitimate e-mail. Some form of check/identification/pass system must
> be agreed upon by the e-mail software companies very soon, or people
> will stop using e-mail en masse.

I agree with your point of view... The problem is that if we enforce spam,
people will have to get rid of some beneficial aspects of internet marketing
(I believe that spam is the consequence of both the benefits and the limits
of "Relationship marketing" from the database marketing point of view...Of
course, there are many other kind of Relationship marketing, but that is
another story!!!)