Re: Large or small postcards? return the same?

dan wrote:

> 
> Hi.  Anybody have any opinions on larger vs smaller postcards all
> things being equal.
> 
> Would the larger one 5x8 instead of 4x6 get a better return?
> 
> I'm trying to decide if it's worth the extra budget?
> There must be some rule of thumb from some advertising concept?
> The only thing I can think of is that it's more space to tell your
> story?
> 
> Any opinions?
> 

What is the object of the postcard? To get the user to call a number? To
visit a website? To drive to a store? To vote in an election? You need to
be more specific. 

To be honest, size does not matter. It is the list, the list, the list and
the content, the content, the content. Before you can decide on either of
these you must determine what response you want from the recipient. 

My advice is to go with the smaller card,  and spend your time and effort on
the list, the design, and the content. Hire a pro to do most or all of
this. Othewise you probably don't have a chance. It's a cluttered
marketplace out there and unless you know how to cut through the clutter
you are wasting your time no matter which size card you send. 

I've been there, done that, and have the zero response rates to prove it!

Alan Canton
Adams-Blake Company, Inc.
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