Re: Your Problems/Concern About the Future? (Internet)

"Joe Beaven" <[EMAIL PROTECTED]> wrote in message
news:[EMAIL PROTECTED]
>
> Hi Everyone,
>
> I'm just getting started creating a new product and would be grateful
> for your views on something. I think this question will also make a
> great discussion point. Anyway, here it is:
>
> Please could you tell me what you think are your top 3 current
> problems in, or concerns about the future of, Internet marketing?
>
> Best Regards,
> Joe Beaven

I would see those issues:

1) Security of payments:
whatever you do, you have, in one way or another, to either give your debit
card number over a public space(the internet) where it can clearly be
intercepted. You can also ask your client to pay by wire transfers, but that
is rather inconvenient for them and for you...

2) lack of interaction and emotional stimuli from the limited computer
environment to the consumer: our western societies have older consumers, and
it may be a hassle for them to (1)use a computer to shop, and (2) have very
few direction whatsoever to know what part of an offer is made for them

3) "Noise", that is the lack of originality and uniqueness this "Place" can
be now... Everyone is on the internet, and I believe very few have been able
to really make money on it (except a few blue chips company for BtoB
marketing and porn sites)... This would also mean that price comparison is
very easy for consumers, and therefore as competition is high, margins tend
to be extremely tight...

Fabrice Pombet
Doctoral student
Imperial College London