Re: the consumers behaviour

"Fabrice Pombet" <[EMAIL PROTECTED]> wrote in message 
> Yes, the application and managerial vocabulary for industrial marketing have
> changed slightly -although it is hghly rethorical.

What nonsense.

B2C has changed into something unimaginable in 1982.

The WWW, Usenet and email were things almost every consumer had never
heard of in 82. Do you not think they have had any impact in how to
reach/sell to and talk to consumers?

If you don't I fear you are wasting your time at college studying
dusty text books and need to look outside the hallowed walls of
Imperial College.

IMHO as ever.