Re: the consumers behaviour

"Tech 22" <[EMAIL PROTECTED]> wrote in message
news:[EMAIL PROTECTED]
>
> In B2B You are selling a relationship which is based upon mutual
> Interest and Gain. In B2C You are Catering to the assumptions and
> desires of consumers at home and end users, to sell a product, service,
> or a combination both.
>
> But Whoa nellie!
>
>
> PLEASE DO NOT go back to 1982 to study any Marketing!
> Good gables... too much has Changed!
>
> Just off the top of my head, Consumer Education, Consumer Economics,
> Business Practices, Customer Care Standards, Product Research and
> Development Methodology, American Demographics, Decentralization of
> Operations, Buying and Logistics Practices, International Relations,
> Global Economy, Co-ops, Cross Marketing, Oligopolies, Network Marketing/
> MLM, Generational Psychographics, Market Diversity, Environmental
> Consciousness, Communications Technology and information access.. The
> list could go on and on....
>
> If you are reading textbooks from that long ago they MUST have a VERY
> recent Revision or you will be misinformed about the business practices
> used in business today. You will be able to talk marketing real good
> with retired execs, but be outmoded in todays fast paced, exciting and
> chaotic climate.
>
> ~zion~
>

Well, yes and no...
Yes, the application and managerial vocabulary for industrial marketing have
changed slightly -although it is hghly rethorical.

No, the basic principles separating BtoC and BtoB are still the same and the
IMP Groups' manifesto is still a reference. Hutt and Spehs' Industrial
marketing is another one, although less theoretically grounded...

Fabrice Pombet
Doctoral student
Imperial College London