Re: Corporate image and Identity

> "Hein" <[EMAIL PROTECTED]> wrote in message
> news:[EMAIL PROTECTED]
> >
> > Could anyone tell me where on the net I can find these terms
> > explained? I need to do a marketing-report for my college and have
> > trouble finding these terms descibed.
> >
> > Thanks
> >
> > Hein
>

You can find articles about that in the Journal of Consumer research, for
instance: Look up on emeraldinsight.

Fabrice Pombet
Doctoral student
Imperial College London