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> "Hein" <[EMAIL PROTECTED]> wrote in message > news:[EMAIL PROTECTED] > > > > Could anyone tell me where on the net I can find these terms > > explained? I need to do a marketing-report for my college and have > > trouble finding these terms descibed. > > > > Thanks > > > > Hein > You can find articles about that in the Journal of Consumer research, for instance: Look up on emeraldinsight. Fabrice Pombet Doctoral student Imperial College London
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