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Our sales team has seen sluggish sales throughout the year and have been charged with developing plans to generate revenue by 03 close (Dec. 31) and by the end of Q1/04. While I can help with the marketing for the Q1 plans, I'm at a loss as to what would be the most effective way to lend marketing support for last minute initiatives. I know they're going to be cold calling- should I write more telemarketing scripts? Would a HTML-email campaign be effective? Should I focus on building mindshare through PR? My time is pretty limited- we're a small organization and I wear a lot of hats, but I suspect that some of you have faced this challenge in the past. It goes without saying that my budget is nil.... Thanks- Amanda
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