Re: direct postal mail vs. e-mail

"Michael Blake" <[EMAIL PROTECTED]> wrote:
> 
> I'm wondering which tends to generate a better response rate - direct
> mail by post or e-mail.
> 
> The business is an alternative healthcare practice that wants to
> communicate to its patients and generate more frequent visits.

I'd advise against e-mail unless you've gotten the permission of the 
patients. Presumably you got the e-mails from the patients when they 
registered - if they explicitly agreed to such mailings at that time, then 
you probably can do that. Just be aware that many anti-spam programs may 
well designate your e-mails as spam anyway.