Re: direct postal mail vs. e-mail

"Michael Blake" <[EMAIL PROTECTED]> wrote:
> I'm wondering which tends to generate a better
> response rate - direct mail by post or e-mail.

It depends on the market you're pitching to.  If it is college students and
computer professional, email MIGHT be better if you have them opt into the
mailing list.  If your target market is the poor and elderly, direct mail
WILL be better as they very likely don't have internet access.  If your
market is rural, I'd lean to direct mail as few in rural areas have
high-speed internet connections.  Affluent urban is likely to have
high-speed internet connection.  Get the idea?

Scott Jensen
-- 
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