advice needed: marketing my company

I am in Toronto, Canada.
 
 I have experience in development and testing in the software industry in
 USA and Canada.
 
 I am now considering finding North Ameircan clients for companies based in
 India. I would be paid some commissions and a share of the revenue. The
 outsourcing market seems to be ripe currently for this type of work so I
 want to cash in on it..
 
 PLease share some thoughts with me on my approach towards this
 project/job.
 
 I have done some technology sales but not much. Just a part time deal some
 years ago.
 
 I am thinking of developing a sales proposition for these companies in
 India.
 
 Finding contact information for decision makers at North American
 comnpanies
 and contacting them by email and phone and maybe in person also to tell
 them
 about what these companies in India can do for them and at what cost.
 
 I plan to get this contact information from Hoover's Online, Dun and
 Bradstreet,  etc.
 
 I will also have a website that has a lot of information about what these
 Indian companies do, how they do it and at what cost..
 
 Is there any value in advertsing my website on the internet..by putting
 out advertisements in google, etc. ?
 
 I plan to focus on the clients in Canada for now starting with Toronto,
 but I may expand my reach to USA East Coast..
 
 PLease share your thoughts and ideas with me.
 
Thank you.

CHandra Rajaraman