Re: Website copy

"McWebber" <[EMAIL PROTECTED]> wrote in message 
> >
> > Define the need of the customer
> > "Do you ever wish you could see better in low light without using
> > expensive night vision goggles?"
> 
> Or: "See better in low light , etc."
> Instead of a question, make it a call to action.

No. You cannot make a call to action until you have defined what the
prospect wants.  The whole point of structuring a la DIPADA is to lead
the prospect down a logical path where he/she has NO OPTION but to buy
at the end.

I am a huge fan of calls to action, but they need to happen after the
definition, agreement, proof and desire.

> 
> Perhaps filtered images showing examples of what things look like with and
> without the goggles. (I keep wanting to type googles.)
> 
> >
> > PRODUCT, PICTURES, HOW IT WORKS, TESTIMONIALS, ABOUT US, CONTACT US,
> > ORDER
> >
> > Put ORDER links on each page
> 
> If there's scrolling, in several places, or maybe even a floating JavaScript
> image button.

Scrolling == bad
Floating Scrolling Java == bad

Repeat after me

I WILL NEVER PUT SCROLLING TEXT ON ANY WEBSITE EVER

Thank you

:D