Re: Click-thru rates

Not all clicks are born equal. Fake and fraudulent clicks (also known as
click spam) inflate click-thru rates. See
http://www.datashapng.com/security.shtml for details.

Vincent

Brent wrote:

> I am currently doing a research paper on click-thru rates. I was
> wondering if anyone could answer or provide a link to answer the
> following questions.
>
> 1.A definition/explanation of click-thru rates
> 2.An explanation of why the topic is important to marketers
> 3. A determination of a realistic range of click-thru rate
> expectations that could be used by marketers (i.e. give me a ballpark
> figure or range of typical click-thru rates).
>
> Thanks,
>
> Brent