Re: Click-thru rates

Brent,

Has your research included web site like www.dmnews.com,
www.clickz.com, or the Internet Advertising Bureau?  They are some of
the people most involved with online advertising.

Basically, click-thru rate is the percentage of people who actually
click on an ad out of all those who see it.  It is important because
that's what the marketer is really wants, interested viewers who will
take action on the ad.  Click-thru rates vary according to the
economy, th type of ad, etc., but I have seen stories in DM News
reporting between 0.5% to 3.5% recently.

Randy Bennett
EC Stratagems
Business Advisory & Coaching Services
>> Uncovering hidden value in markets and products <<
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On 11 Sep 2003 15:10:35 GMT, [EMAIL PROTECTED] (Brent) wrote:

>
>I am currently doing a research paper on click-thru rates. I was
>wondering if anyone could answer or provide a link to answer the
>following questions.
>
>1.A definition/explanation of click-thru rates
>2.An explanation of why the topic is important to marketers
>3. A determination of a realistic range of click-thru rate
>expectations that could be used by marketers (i.e. give me a ballpark
>figure or range of typical click-thru rates).
>