Re: Mailing Lists

Hi, Yasmeen:

I have been consulting and coaching for 30+ years. Virtually all the clients
I've ever gotten have come from books, articles, and public speaking.

I found it almost impossible to use a cold call list of clients to sell
anything to entrepreneurs. With my IBM sales training as background, I
thought I could sell anything to anybody, which of course was a little
"disappointing." I later learned more about the entrepreneurial mindset, and
understood why this approach is difficult.

After I got over the damaged pride, I wrote a book on business planning that
my agent says was a best seller. Articles in trade journals. Talks at trade
association meetings around the country. Talks at local professional
meetings and networking groups. Articles published in newspapers about
successful client projects. Over many years, I was able to help people grow,
help their companies grow, and help them sell or go public. Most recently,
I'm CEO of a training, coaching, and financing program for young
entrepreneurs, based in Maui.

If I can make a suggestion to you, it would be to do what worked for me.
Give information away. Write. Speak. Demonstrate your credibility by
providing useful information to others. Make sure your phone number is
included in everything you do. Set up a website which allows a free download
in return for permission to send them email. Write the free download as a
teaser for what you do best, for what you can add to a client's life.

Remember the Field of Dreams? If you build it, they will come.

It's true.

Barry Stevens
Venture capital, venture services
Building companies that thrive, not just survive
[EMAIL PROTECTED]