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"WRONG THEATER!"
Ever since the first dinette set for sale in New Jersey was advertised
around the world, people had been using Usenet for personal and for
corporate gain. If you were careful about it and didn't make people mad,
Usenet was an effective means of letting the world know about
things which you find valuable. But take care...
- Marketing hype was flamed immediately. If you needed to post a
press release, edit it first.
- Speak nice of your competitors. If your product was better than
theirs, you didn't say theirs is "brain damaged", "broken", or "worthless".
After all someone else might have had the same opinion of your product.
- Dance around the issue. Post relevant information (like price, availability
and features) but make sure you didn't send everything out. If someone
wanted the hard sell let them request it from you by e-mail.
- Don't be an idiot. If you sold toasters for a living, you didn't spout off
in net.breadcrumbs about an international conspiracy to poison pigeons
orchestrated by the secret Usenet Cabal; toaster-buyers got word
of your reputation for idiocy and avoided your toasters even if they were
the best in the market.
- Disclaimers are worthless. If you posted from foobar.com, and put a note
on the bottom "not the opinions of foobar inc.,", you may have satisfied the
lawyers but your corporate reputation was still affected. To maintain
a separate net.identity, you posted from a different site.
> 8. Usenet is not the Internet.
It was very difficult to
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